Fords Gin needed a full suite of content to help elevate their marketing, social, website, PR and training materials after being purchased by Brown Forman. With a very clear brand style and messaging already in place, the content had to match. Additionally, it had to be in the voice of founder, Simon Ford.

What resulted is content that truly is the brand. Art Deco glamour hiding behind a leather jacket. The content was perfectly on brand for the client, who had been waiting over 4 years to create these assets. I worked hand in hand with the brand team over months to fine tune the messaging, look and feel. I even went to a stone quarry in Vermont to pick up the green marble table top— set styling at its finest!

Shot during the COVID 19 Pandemic, there were many challenges at play, including international filming and national shoots for photo and video. It included over a week of shooting with 2 days in London, 3 days in studio and 1 day on location in New York, all including photo and video for an arsenal of assets that the brands uses in everything from OOH to sales materials.