Bacardi Rums became a recurring client and came to us in need of content across multiple needs.

In one project, Bacardi needed engaging content to live in paid media as well as on Cocktail Courier and social media to promote their cocktail kit. Playing off summer, we had multiple sets shot in studio to mimic the beach, social summers, and the ease of a RTC cocktail.

With tight budgets, it was decided to mimic summer in studio. Tess developed all creative, produced and directed the content development.

In another project, Bacardi needed a suite of images to cover their rums. The challenge was they needed each brand to have a clear and distinctive voice, even if they are all rums.

Shot in studio, we adjusted colors, props lighting and glassware to achieve the specific visual needs of each brand.