AbeRlour Whisky wanted to tell their story.
CREATIVE DIRECTOR
Strategy, Art Direction, Content Development, Printing
Aberlour wanted to make a definitive guide to their Whisky and where it came from as a speciality gift and PR moment. Working with my creative team, we tapped contributors and interviewed key Aberlour figures to write a book detailing the origins and evolution of the brand. This produced original photography and design for 1000 hardcover Compendiums.
Shot on location for Aberlour in Scotland, the photography and graphics worked seamlessly with the copy.