Zillow wanted to highlight different ways of making homes.
CASTING | DIRECTOR | PRODUCER
Social impact campaign and website takeover
Zillow wanted to highlight different types of homes and home construction. Looking for a sustainable contractor, I discovered New Frameworks, a multi-racial, women-, queer- and trans-owned worker cooperative committed to a kinder sort of building. They use locally sourced natural materials like native hardwood, clay, and stone to soften our impact on the planet.
Working with Zillow, we aimed to tell a humble story of a Vermont-based company. The client did not want it to be glitzy— and neither did I. The goal was to show these beautiful properties and the awesome personalities behind them.