The Famous Grouse was struggling with brand image. People found them stuffy and stiff— their grandparents’ scotch. In a partnership with betches.com, I strategized and executed full creative on a multi-platform campaign that targeted an untapped audience for the client: Millennials.

The campaign celebrated the tiny victories that many Millennials are experiencing day-to-day. With a tight budget, I had to accomplish large ideas spanning Fall, Winter and Holiday—all in studio, with myself filling multiple roles such as prop stylist and even model at times!

The result was a cheeky and fun campaign that engaged viewers and reminded us all to celebrate the little things. The campaign lived in paid media on Betches platforms as well as on other media spends for The Famous Grouse over the OND period. It was also a full social media takeover. The client, who had wanted to think big, but new that the brand couldn’t think TOO outside the box, was thrilled with the fun, truthful mess